Revolutionizing Enterprise Lead Generation for Zenjob
Zenjob approached Muhlert Digital to draw on our extensive lead gen experience and help grow their level of MQL leads for the B2B side of their marketing organization. Setting forth aggressive goals for both growth and reduction in cost-per-lead, we were charged with reducing the CPL by at least 30% while maintaining or improving lead quality.
Founded in 2016, Zenjob is a Berlin-based online job portal that showcases temporary workers and a wide range of part-time jobs at hotels, supermarket chains, offices, and restaurants. They drew on our extensive lead-gen experience to help grow their level of MQL leads for the B2B side of the marketing organization. Rising to meet aggressive goals for both growth and reduction in cost-per-lead, we successfully reduced the firm’s CPL by over 30% while maintaining or improving lead quality.
Our Work with Zenjob
We led Zenjob’s B2B paid marketing efforts during a period of significant change within the organization, fully overhauling their approach to Google and LinkedIn ads in the process. By ruthlessly cutting underperforming campaigns and marketing activities, we were able to immediately reduce CPL without losing lead volume.
Our next task was to optimize landing page performance. By creating dynamic landing pages that automatically reflected incoming users’ search terms and interests, we further improved conversion rates to a significant degree. We built on this success with additional A/B testing on calls to action and headline copy across the site.
The Results
