Elevating SEO Processes at Bauhaus
Bauhaus is a prominent German hardware retailer, and a household name in much of Europe (Ace Hardware would be an analog in the US). They called in our help to optimize their site for organic traffic and revenue.
Our work with Bauhaus
BAUHAUS, a prominent hardware retailer (similar to Ace Hardware in the US), sought to optimize its website for increased organic traffic and revenue. The company faced challenges due to the vast number of pages, categories, and products on its website, compounded by limited execution capacity and a lack of a coherent strategy.
The Solution
We enacted a holistic and comprehensive strategy to address BAUHAUS’s SEO challenges. We started by thoroughly reviewing the existing situation and pinpointing execution gaps and strategic shortcomings. A strategic overhaul aligned goals, resourcing, and milestones for the SEO efforts. Both technical and content-related issues were tackled.
The Outcomes
Our strategic and tactical interventions produced remarkable outcomes for BAUHAUS. Organic search visibility for primary keywords experienced an impressive 500% increase over the span of 18 months. This improvement allowed BAUHAUS to consistently secure the third position for its target keywords.
The SEO efforts were particularly noteworthy, earning praise from the Chief Digital Officer and contributing positively to the digital transformation initiatives.
